I gathered a group of potential audience members together in order to give me feedback on what they liked and disliked about my front cover, contents page and double-page spread.
However, some people I wanted to ask the opinion of were not able to attend so I asked them seperately in order to get as much feedback as possible.
I had made adjustments based on what I was told from the Hot Seating Classroom Rotation exercise so the products were looking at a better standard.
Here is a summary of what they said:
Front Cover
Positive:
- They loved the new red and yellow colours (some had seen 'Cometessa' in the really early stages).
- They liked the colour splash, which I had adjusted before the focus group to be more precise and have a cleaner effect.
- The image used on the front was particularly popular as they really liked the pose she was in.
Negative:
- Move the 'Rebecca' the front to be a little more central.
Contents Page
Positive:
- Once again, the colour choices were a hit with the audience.
- The stories listed seemed interesting and relevant to my market.
- The images were popular as they were 'fun' and nice to look at.
Negative:
- They didn't like the yellow part at the top because it looked empty . Someone suggested a subtle showing of my masthead so I will make the relevant adjustments.
Double-Page Spread
Positive:
- The layout looked fantastic with the R behind the text.
- It looks clean and not cluttered.
Negative:
- The picture side didn't link to the other page with the interview. They suggested coloured lines along the top and bottom and a pull-quote next to the artist in the photo.
- Make the first paragraph introducing the artist larger to stand out more.
I will make the relevant adjustments to make my work the best that it can be!
Here are a few photos of a group of feedbackers:
I found this to be an effective method of collecting information about who my target audience could be and what they think about my work.